VitaNova is more than a skincare brand—it’s a movement dedicated to redefining self-care for a new generation. Founded in 2021 by Sophia Han, VitaNova was born from the belief that skincare can transform more than just your skin; it can transform your confidence, your mindset, and your sense of self.

Born on March 5, 1998, in Busan, South Korea, Sophia Han grew up surrounded by the rich traditions of her family. Her grandmother’s rituals, rooted in Korean heritage, celebrated the connection between nature and personal care. These formative experiences sparked a lifelong fascination with the power of skincare—not just for its aesthetic benefits but for its ability to nurture self-confidence and well-being.

Sophia’s journey led her to study cosmetic science and dermatology, where she combined her respect for tradition with her passion for innovation. In 2021, at the age of 23, she founded VitaNova. Meaning "new life," VitaNova reflects Sophia’s vision of regeneration—not only for the skin but for how individuals connect with themselves through self-care.

VitaNova doesn’t focus on luxury or exclusivity; instead, it emphasizes authenticity, simplicity, and the transformative power of rituals. The brand invites individuals to discover a holistic approach to beauty—one that respects the past while embracing the future. Under Sophia Han’s leadership, VitaNova is not just a brand; it’s a call to action for those seeking to celebrate their natural beauty with confidence and authenticity.

With VitaNova, self-care becomes more than a routine—it becomes a way of life. Reconnect with yourself. Rediscover your glow.